ArmchairHero

Art Direction, Design & Photography

EY UP DUDE

Surf culture as we know it.

Ey Up Dude is part of the ‘secret language of surfers’ project. Celebrating colloquialism, localism, identity and impact of American surf culture in and around Yorkshire & Lincolnshire.

Hailing from the East Coast, or as I like to call it, ‘The Right Coast’ I’m a pro-active practitioner of graphic stoke and unexpected instalments of visual delight.

This printed publication is a visual interpretation of my ethnographic research. Focusing on the social conditioning and cultural predisposition of surfing’s ‘tribal community’, I spend my time hunting the many secret spots on the East Coast discovering out how to connect the visiting car park culture into a community.


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